Packaging plays a crucial role in shaping consumer buying decisions. It serves as the first point of interaction between the product and the consumer, often determining whether a product is purchased or left on the shelf. For brands, especially those in consumer goods packaging, understanding the impact of packaging is essential for success. Coleman Containers, […]
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There are so many different types of packaging types out there to choose from. In the packaging world, your company can choose from many different potential packaging materials. As well as many different shapes and forms of boxes and containers. So, with all that choice out there, it can be easy to get overwhelmed! However, […]
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Rigid packaging is an interesting option for companies. Firstly, we should define what “rigid packaging” even is. Rigid packaging refers to packaging that is firm and inflexible, like glass or metal. Rigid packaging can be very aesthetically pleasing. For example, glass packaging that has been decorated with beautiful printed paper. The rigid aspect of this […]
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The food industry is arguably among the most competitive industries in the global market. Due to the high competition in the industry, all the players in the sector must continuously think of unique ideas to attract customers. Apart from offering tempting and delicious food items, they use packaging as a tool to attract their target […]
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