Pros and Cons of Custom E-Commerce Packaging

It can be difficult for companies, especially startups, to decide where they need to invest their attention and money. While there are many paths to successful branding and advertising, investing in custom packaging solutions is an important part of making your brand memorable, and special to your customers.

The Pros

First Impressions
First impressions take a matter of milliseconds, and remain with the customer throughout their experience with the brand. Bland labelling and non-descript packages do nothing to inspire the customer to engage with your brand on anything more than a surface level. Customized packaging solutions tailored to your brand defines the experience that you’re giving your customers.

Brand Tailoring
Coleman Containers works with you to develop a packaging strategy that is designed and dimensionally sized to fit your exact needs. Customized packaging solutions allow businesses to decide how they want their branding to be delivered to their customers.

Product Safety
When using custom packaging solutions products are being delivered in a box that was specially designed for them. Custom packaging helps to mitigate worries about damages from being in transit, as products are not in generic boxes.

Shipping Popularity
Hundreds of millions of packages are shipped out every day, with the numbers increasing exponentially throughout 2020 and 2021 as Stay at Home orders were implemented across Canada. Experts predict that this number will continue to rise, even as stores begin opening physical locations once again. With online ordering and shipping being so popular, investing in custom packaging is a great way to connect with customers remotely.

The Cons

Pricing
The biggest concern with custom packaging in Canada is the price tag. It can be hard to commit to creating a whole custom design, especially for new businesses. However Coleman Containers works with you to help reduce costs through pre-assembled packs, co-packing, and just-in-time deliveries.

Over-Stocking
It can be hard to know how a product will be received by the public, and the last thing businesses want is an overstock of packaging materials that will take up valuable warehouse space. Fortunately, Coleman provides a reliable Stock and Release program that allows us to track your inventory levels through electronic data interchanges and forecasting systems, so that we only restock your packaging when you actually need it.

Coleman Containers works with your business to design and develop custom packaging that is right for your individual needs. Contact us today to learn more about how we can help boost your brand with custom packaging.